About Us
About Africa Sustainable Journeys
Africa Sustainable Journeys (ASJ) is a purpose-driven tour company and a certified Meaningful Travel Impact Partner with Tourism Cares. We design transformative journeys across Uganda and Rwanda that connect travelers with nature, culture, and community while ensuring every experience contributes to meaningful, lasting impact.
We believe travel should uplift people and protect the places we explore. Each ASJ journey directly supports grassroots initiatives in conservation, education, cultural preservation, and sustainable livelihoods. Through our “Choose Your Impact” initiative, travelers can align their journeys with causes they care about, making every adventure both personal and purposeful.
Our work goes beyond curating exceptional travel experiences. We collaborate with local partners who lead community and conservation programs, helping to strengthen their impact through responsible tourism. As part of every journey, each traveler also plants a tree. This simple act becomes a living symbol of renewal that restores habitats, supports local communities, and helps offset travel emissions.
To further reduce our environmental footprint, we collaborate with Sustainable Travel International (STI) and contribute to their Climate Impact Portfolio, advancing global climate action while protecting the landscapes we love to explore.
Our team of explorers, conservationists, and community advocates shares a unified vision to use travel as a force for good. From protecting wildlife to empowering local changemakers, we are shaping a model of tourism where everyone benefits: travelers, communities, and the planet.
Join our journey and make a difference. Support local communities and conservation efforts by volunteering, partnering with us, or booking a meaningful travel experience. Together, we can create lasting impact for people and the planet.
“True journeys are measured not in miles, but in the lives we touch along the way.” — Founder, ASJ
We are on a mission
Saving our Planet
In all travel and tour experiences we offer, we ensure it promotes activties that contribute to the sustainability of Earth.
This ranges from identifying endangered bird, animal or fish species and vegetation and support activities that promote their conservation.
Mission
Our mission is to provide exceptional travel experiences while promoting sustainable tourism and supporting local communities.
Vision
Our vision is to be a leading travel company that sets the standard for responsible and sustainable tourism practices.
Values
Sustainability. Community, Cultural Respect, Impact Travel, Excellence.
We’re Proud to be a Signatory of the Future of Tourism Coalition:
We’ve signed the Guiding Principles launched by the newly formed Future of Tourism Coalition – the Center for Responsible Travel (CREST), Destination Stewardship Center, Green Destinations, Sustainable Travel International, Tourism Cares, and the Travel Foundation, with the guidance of the Global Sustainable Tourism Council (GSTC). These principles outline a bold vision for tourism’s path forward and as a signatory, we commit to place destination needs at the center of tourism’s new future and do our part to create a better tomorrow.
We further invite you to be part of a movement to reshape how tourism works — for the better. Learn more
Find Us in the Heart of East Africa
Map & Location
We’re located just 20 minutes from Entebbe International Airport and close to the scenic shores of Lake Victoria. Our base is the perfect starting point for your sustainable adventures across Uganda and Rwanda—conveniently accessible yet surrounded by the charm and natural beauty of East Africa.